For example.
once every 2 weeks or a month, we just can say hi or greeting to all user registered on your shopping cart system telling that you're happy they register on your website.
you can use,
Subject:
Greetings from Yourwebsite.com
Dear Apis,
We hope you enjoy your stay with us at yourwebsite.com
Thank you.
We hope you enjoy your stay with us at yourwebsite.com
Thank you.
This is some good example. maybe giving you idea in another creative way. :)
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